Located in Vienna, WU Executive Academy hired Pi2 to generate local awareness for its Bucharest-based Executive MBA Program, the only program organised by the business school of the Vienna University of Economics and Business outside Austria. Our team knew the ideal student they were looking for (managers or entrepreneurs with a couple of years in a leadership position) so we decided to reach them where and how they wanted to be reached.

We used video storytelling in social media and pitched experts opinion editorials and successful alumni stories in the media. We also partnered with Ziarul Financiar, Romania’s no.1 business newspaper, to create a special Scholarship to be awarded every year to a successful young manager.

After almost 10 years of working together, the WU Executive MBA Bucharest Program is continuously in top preferences for Romanian managers with a record breaking number of students registered in 2020, during Covid 19.