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AFV Beltrame Group
Revitalizing industry and economy
- Industry
- Corporate reputation. Employer branding. Earned media. Event management.
Context:
AFV Beltrame Group, the leading European player in the hot rolled steel bars industry acquired Romania’s former state-owned special steel plant, COS Targoviste, marking a significant development phase for the company. The acquisition not only created hundreds of jobs locally but also had a profound impact on the national economy, as the plant produces raw materials essential to various industries worldwide. To support this strategic growth, AFV Beltrame group contracted Pi2 to manage its corporate communication and employer branding activities throughout the critical transition.
Approach:
Pi2 developed and executed a comprehensive communication strategy to support Beltrame’s corporate objectives and enhance its employer brand. The approach included targeted corporate communication to highlight the economic impact of the new facility, along with employer branding initiatives to attract and retain top talent. Pi2 also focused on showcasing the company’s role in revitalizing the local community and its broader contributions to the national and global economy.
Results:
+ 100 earned press articles every year
+ 2 employer branding campaigns
+ 250 jobs created and 80% increase in employer brand recognition
