When myPOS started accelerating its expansion across Europe, the fintech needed a partner with a holistic approach to supporting its local and regional communication needs. myPOS’s new office openings in Bucharest and Rome, as its local, regional, and international presence, were the founding blocks to our partnership thanks to Pi2’s custom approach to meeting clients’ needs.

Pi2 combined strategic consultancy and media relations to share myPOS’s growth achievements in its core and new markets. Its disruptive approach to payments in an era of new regulations and challenges for small merchants is what we built on to reinforce myPOS’s positioning in Bulgaria and to build its brand reputation in Romania. All this, by fully relying on our best practices regarding market entry communications in core and auxiliary markets.