IMPACT, one of the top Romanian real estate developers, hired Pi2 in September 2008 to handle company’s reputation in the midst of the international real estate crisis that was estimated to have a negative impact on the business. A couple of years later, our work for the company switched from crisis and stock exchange communication to product communication for the real estate projects in the portfolio.

In the last years, the company focused on sustainable development and environmental footprint which pushed us to innovate in the CSR area. We engaged residents and local communities to plant trees, take part in plogging campaigns or participate in sports competitions to support CSR causes or encourage a healthy lifestyle.