With 11 clinics across 6 countries, Amethyst Radiotherapy is Europe’s fastest-growing private cancer treatment institution. Immediately after opening its first center in Bucharest – Romania, Amethyst hired Pi2 to increase awareness among oncological patients, explain its Tumor Board concept, and communicate advantages of state of the art equipment and internationally renowned doctors.

Pi2 has developed an integrated communication campaign including branding, special TV 2 minute medical show, OOH, influencer endorsement as well as a special partnership with Daruieste Viata, a well-known Romanian NGO for pro bono medical treatments offered to socially disadvantaged persons.