When the Romanian tech specialised venture investment platform SeedBlink started its expansion across the region, first was Bulgaria. They chose Pi2 to support their market entry with the clear challenge of building an understanding of their benefits among startups (why fundraise on the platform), VC partners (why invest alongside private investors) and private investors (why diversify their own portfolios).

Pi2 built a communication strategy aimed at reaching all 3 target groups through the most appropriate communication channels to answer all 3 “WHYs”. Strong media presence to keep all up-to-date with the latest developments combined with storytelling, strategic consultancy, expertise-sharing events and speaker opportunities are the building blocks of our trusted partnership.