After going through a rebranding from being a pure whiteboard paint company to becoming a sustainable functional paints company, ESCREO hired Pi2 to manage its digital marketing for the online business segment. The challenge was clear: to increase sales and build on the existing brand awareness of ESCREO in its core e-commerce markets through all digital channels.

Pi2 has played a key role in creating creative integrated campaigns for the brand in the online space to increase the awareness of the promotional campaigns and stimulate online sales for each of them. These include website branding, Google Ads, social media posts and PPC campaigns. We also create case studies with partners and clients of ESCREO to boost its SEO ranking. These also demonstrate the benefits of the products and present different points of view on trending topics of interest to engage the brand’s current and potential target audience.