Wiener Privatklinik is a Vienna based private hospital that has become in recent years the top medical choice for CEE patients, Romanians in particular. In 2016, when establishing its representative office in Bucharest, WPK hired Pi2 to be the its external PR & marketing division for the Romanian market.

Pi2 has developed an integrated marketing & PR plan to include both the performance & digital campaign for patients’ conversion as well as media relations and public events to increase awareness in the local market. As a result of these efforts, Romanians represent now the no.1 European nationality for incoming patients, with a yearly increase of two digits.