Our Work

We are EMBA graduates and therefore we always look for the value added that marketing and PR can bring. We work together with the client to identify their business challenges. We analyse all stakeholders involved, map issues of concern and then address all of them in an integrated communication proposal.

We know how media works, what editors need and how they process information. We work together with the client to develop key messages and then pitch the stories to the media. We are tireless in searching for new media opportunities and virtually everyone in the agency is engaged in daily relationships with journalists. We are focused on delivering the right information and ensure that journalists understand the business of our clients.

This is hot for sure. Everyone wants it. But what is it, really? For starters, it’s about Facebook & Instagram engagement, Twitter or LinkedIn connections. It’s about video content on YouTube and TikTok. At Pi2, social media is about inspiring conversation and engagement with your audience.

Content marketing used to be about value proposition, creative headlines, call to action messages and ‘how to’ media stories. But now, it is so much more. It fulfils the SEO demands for an optimised online presence that can make or break a business in so many industries.

Our approach is to avoid crisis. That is why we master a crisis-preventing system that helps our client anticipate and handle the crisis before it occurs. However, when crises escalate, our team provides the needed communication support to address misunderstandings that could impact your company’s reputation.

We create programs to shape public opinion, promote regulatory and legislative initiatives, and manage public issues. We build reputations of both companies and industries looking to create a positive climate for government action. Whether working for an association of real estate companies interested in promoting critical legislation or a US investor entering the Romanian market, our approach is to combine industry and political knowledge with the close relationships established with key opinion leaders and decision makers.

Engaging employees and changing behaviours requires reaching them where, when and how they want to be reached. Whether you want to clarify facts, communicate management changes or simply introduce new projects and programs, an efficient internal communication process is crucial for the wellbeing of the company. Our range of services includes strategy and message development, editorial services for newsletters, communications training, employee events, creation of internal blogging and online communities for employees.

Whether you’re about to give a press interview or preparing for an important speech, we can help. We approach communication from a journalist’s perspective: coherent, concise, clear and impactful. We’ll help you overcome the fear of public speaking, while becoming relaxed and delivering your message with confidence.