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Siemens
Building awareness, driving action.
The power of ESG
- Technology & Innovation
- ESG communication. Influencer Advocacy. Social Media.
Context:
As a global leader in technology and engineering, Siemens wanted a local communication program to increase market awareness of its innovative solutions in energy, industry, and health while emphasizing its focus on the environment and cities’ sustainable development.
Objectives:
The objective was to position Siemens as #1 company for sustainable infrastructure development through innovative campaigns that would combine both real and digital worlds. At the same time, we wanted to generate buzz around their green solutions and turn the ‘sustainable development’ from concept to impactful projects and real facts and figures.
Solutions:
For this specific project, we were inspired by the famous TV show Discovery Race. We created an offline competition with key influencers and used social media techniques to engage their followers and generate online discussions. The result was ‘Siemens Amazing Race’, a real competition of 5 teams, on 1.700 km, through 13 cities in 5 days in search of 10 green solutions developed by Siemens.
It all created a snowball effect in the online communities, generating millions of impressions on social media, thousands of people engaged in the conversation, hundreds of press articles, including TV news, and most importantly, business leads.
The international PR community awarded this project for The Best B2B communication in CEE, social media engagement and ESG.
Results:
+ 1.5 million people as total audience (x7 targeted results)
+ 30 earned press articles
+ 20 high-profile influencers involved
+ 6 national & international PR awards
+ 1 business win
