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Black Sea Trade and Development Bank
Elevating development finance leadership in the Black Sea region
- Financial services
- Corporate reputation. Earned media. B2B events.
Context:
Black Sea Trade & Development Bank (BSTDB) is an international financial institution founded by 11 shareholder countries with a mission to accelerate development and promote cooperation in the Black Sea region. The strategic mission for the Bank is to be recognised as a prominent development finance institution for the Black Sea Region and selected Pi2 to generate awareness on its role and operations.
Approach:
In order to improve the market awareness of BSTDB and reach its potential business clients, Pi2 has identified key public topics and event opportunities and matched them with Bank’s expertise and business objectives. The strategy ensured a relevant presence in business and industry media, with BSTDB’s representatives showcasing their expertise and solutions in priority economic sectors such as energy, public utilities, SMEs and trade finance, municipal services, agriculture etc. In parallel, we adapted our storytelling B2B strategy and worked with Bank’s clients to present their successful business projects in order to build up confidence in the institution and consolidate its reputation.
Results:
+ 350 earned press articles in one year
+ 100% positive coverage in Tier 1 media
+ 1 event with business clients and municipalities
