Wiener Privatklinik is a Vienna based private hospital that has become in recent years the top medical choice for CEE patients. In 2016, when establishing its representative office in Bucharest, WPK hired Pi2 to be its external PR & marketing division for the Romanian market. When Pi2 opened its office in Bulgaria, it extended its services to a regional level, covering both Bulgaria and Romania.

Pi2 has developed an integrated marketing & PR plan to include both the performance & digital campaign for patients’ conversion, and media relations and public events to increase awareness in the local market. As a result of these efforts, Romanians represent now the no.1 European nationality for incoming patients, with a yearly increase of two digits.