Hyatt, one of the most experienced international operators in the region and Bulgaria’s largest hotel operator today, chose Pi2 to support its local communication efforts as the operator intensified its focus on the Bulgarian market and later, regional, in Eastern Europe, as it started looking for a local partner in Romania. In less than 3 years since the opening of the first hotel under Hyatt management in Sofia, Bulgaria became Hyatt’s largest market in the region.

Pi2 crafted a comprehensive communications plan tailored to Hyatt’s needs in each of the two countries as part of the operator’s expansion in the region including a targeted media relations campaign to communicate its commitment to Eastern Europe, the launch of new operating properties and upcoming plans for growth resulting in increased brand awareness among key stakeholders.