Givet

Making a great entrance: Market entry communication with style

Retail & Consumer. Fashion & Beauty
Brand awareness. Influencer marketing. Retail activation. Earned media.

Context:

Givet builds and nurtures remarkable beauty & personal care brands in 27 markets all around the globe. Company’s brand portfolio included Novellista (perfumes), Korika (skincare), BrushArt (beauty tools & accessories), Mediblanc (dental care), Iconique Professional (haircare) distributed through a network of partner stores such as Notino. When interested in entering the Romanian market, Givet hired Pi2 to develop and implement a local campaign strategy designed to enhance brand recognition and drive sales.

Approach:

Pi2 developed and executed an integrated communication plan targeting consumers through various channels:

Earned media: introduction of the company and brands in both lifestyle and business publications, ensuring widespread coverage in the targeted audience including both potential business partners and customers.

Influencer Activations: Collaborations with influencers in the beauty and lifestyle sectors helped create buzz and drive engagement on social media.

Marketing communication: Through targeted online advertising and sponsored content in lifestyle publications we reinforced brand messaging and increased visibility.

Retail Events: Pi2 organized in-store events at Notino locations to directly engage with consumers, offering them an interactive experience with the products.

Results:

+ 20 influencer collaborations
+ 1 million impressions on social media
+ 50 earned press articles in Tier 1&2 publications
+ 4 retail activations in Notino stores, leading to a 30% boost in in-store sales during the event.