Pi2 PR has been appointed the new communication agency of COSMO PHARM, one of the longest-standing and most important Romanian producers of dietary supplements. The partnership marks the beginning of an ambitious new growth phase for the producer, both in Romania and internationally.
With growing consumer interest in natural health and wellness solutions, Pi2 PR will provide COSMO PHARM with a comprehensive range of communication services. From PR campaigns and media relations to brand image management and promotion of product innovations, the agency will support the brand’s positioning as a trusted name in the supplements industry—with strong visibility and credibility on global markets.
“We’re excited to partner with COSMO PHARM—a Romanian brand with legacy and vision—at such a pivotal moment in its journey. Through our integrated communication services, our goal is to strengthen the brand’s presence both in Romania and internationally, and to promote a healthy lifestyle supported by its natural, science-backed products,” said Camelia Lepădatu, Head of PR.
Founded in 1994, COSMO PHARM was the first dietary supplement company in Romania, built on the mission of supporting public health through natural, advanced, and affordable formulas. With over 30 years of expertise, the company now offers one of the widest ranges of natural supplements for all age groups—from products that support immunity, longevity, memory, and focus to those that promote joint health, digestion, and overall balance.
The brand’s current portfolio includes 200 products, 70 of which are registered trademarks. Its latest innovations feature a full line of liposomal supplements—designed and manufactured entirely in Romania—formulated for optimal absorption of active ingredients.
“COSMO PHARM is at a turning point. We’re ready to take Romanian-made quality to the global stage. We have ambitious goals and know there will be challenges—which is why we’re thrilled to have Pi2 PR by our side to help us communicate our story clearly, consistently, and with real impact,” said Alina Popescu, Marketing Director at COSMO PHARM.
For 2025, COSMO PHARM plans to expand its portfolio with 40 new formulas and grow its Romanian market share by 10–15%. The company also aims to strengthen its presence in key international markets—including China, Vietnam, the UAE, and Western Europe—with a target of increasing exports by 25%.
This partnership also strengthens Pi2 PR’s portfolio in the medical and pharma sectors, as the agency continues to deliver strategic, results-driven communication solutions for an industry in constant evolution.
This article was published in Business-review.eu.
