WU Executive Academy selects Pi2 as communication partner in Bulgaria

The independent communication agency Pi2, with offices and branches across Central and Eastern Europe, has been selected by WU Executive Academy as its communication partner in Bulgaria. WU Executive Academy is part of the WU Vienna University of Economics and Business (WU Vienna), one of the largest business universities in Europe. This decision builds on a successful 16-year collaboration in Romania. Pi2 will support WU Executive Academy’s communication efforts to increase its visibility and strengthen its positioning in Bulgaria’s executive education market.

For over 16 years, Pi2 has supported WU Executive Academy’s growth in Romania, helping the Academy build strong connections with business professionals and enhancing its reputation as a top choice for executive education. Now, Pi2 will leverage this experience to provide support with media relations, partner projects and marketing initiatives in Bulgaria.

The main objective of this extended partnership is to further increase the awareness of WU Executive Academy’s programs among Bulgarian senior managers and businesses. Additionally, the communication will demonstrate the importance of investing in their continuous development to meet the ever-growing demands of the business world, expand their professional network, and enhance their market competitiveness. 

„Our team is committed to sharing WU Executive Academy’s message with Bulgaria’s business community and helping more professionals discover how WU’s programs can enhance their careers and networks. This collaboration builds on years of successful work in Romania, and we are excited to bring the same energy and focus to this new chapter.”, said Gabriela Krasteva, Managing Partner of Pi2 Bulgaria.

“Bulgaria remains an important part of our mission to make executive education accessible to professionals across Central and Eastern Europe. Partnering with Pi2, our trusted partner with solid expertise in this area, ensures we can effectively communicate the distinct value of our programs—designed for experienced leaders looking to refresh their skills, navigate the complexities of global business, and grow their professional networks. We believe our collaboration with Pi2 will help us strengthen connections with Bulgaria’s forward-thinking professionals and support their continuous growth in today’s competitive market.”, said Paul Kospach, Head of Public Relations at WU Executive Academy.

WU Executive Academy is a leading provider of executive education in Central and Eastern Europe. Its programs include MBA, EMBA, Professional MBA, and Master of Laws programs, along with university certificates, corporate programs, and seminars. These offerings are designed to help professionals advance their careers and support companies in developing their workforce.

Internationally, WU Executive Academy’s Executive MBA program has been ranked among the top 60 globally for five consecutive years. The program is ranked 9th worldwide in the “International Experience” category and 33th globally in the “Career Progression” category, with a 47% salary increase post-graduation. In Bulgaria, it has a growing network of over 100 graduates.

This article was published in Economy.