Part of AFV Beltrame Group, Donalam is one of the leading European players in the hot rolled steel bars industry. In 2022 it bought Romania’s former state-owned special steel plant, COS Targoviste, and entered a new development phase. While the new steel facility has enabled hundreds of jobs on a local scale, it is actually its indirect contribution to the national economy which is even more important, since it is a raw material in many industries around the world. Pi2 assisted Donalam in all communication phases including corporate communication and employer branding activities.